Football. Halloween. Better weather. Thanksgiving. Christmas. New Years. Cold. Just because. Each of these are reasons why the last quarter of the year, also known as OND (October November December), is attributed for a large uptick in sales of beer, wine, spirits, and other consumables. If the consumer is poised and ready to purchase, your product needs to be first and foremost in their minds.
Whether your product is carefully placed on the aisles of a grocery store, nestled in a display at a liquor store, or being offered amongst many at a trade show, festival, or other event, there is competition from the moment a potential customer walks through the doors. There is competition with the amount of time allotted by the customer for their entry, competition with other products, and competition with life’s distractions like kids, phones, and thoughts of what to do next. When your produ...