With warm-weather months fast approaching, festival season is just around the corner. Weekend-long events such as South by Southwest (SXSW), Ultra Music Festival, Vans Warped Tour, and Shaky Beats Music Festival bring a hot mix of chart-topping acts and indie performers to thousands of fans.
And with the very real possibility of sweltering heat, you can rest assured that festival goers will need something to quench their thirst. What an awesome opportunity to introduce them to your brand! Here are a few tips to make your vendor booth stand out in a sea of other vendors through dynamic product demos.
A vendor booth at a big-name music festival comes at a cost, but if you play your cards right, the investment can pay off big time!
It’s good to factor in all the expenses associated, not just the booth itself. Make sure you have a full understanding of deposits, licenses, and whether you’ll have to provide your own tables, tents, and other supplies.
One thing you will definitely need is a good staff of brand ambassadors who can work the crowd and promote your product. Dragon Spirits Marketing Brand Ambassadors will come to the event with proficient knowledge of your product and its history. While many festival goers are there to party and enjoy live acts, there are always a handful of tastemakers and other influential people who are eager to learn about new brands. If the opportunity arises to put your brand in the right hands, our Brand Ambassadors are the right people to do it!
Marketing Materials － The Good, the Bad, and the Ugly
A well-placed, well-designed banner can make the difference between drawing in scores of potentially loyal customers, and being passed over in favor of a highly advertised, mass-produced product the crowds already know.
When introducing your product to a festival crowd, make sure your banners are simple designs that can be read instantly from far away. Take away as much of the guess work as possible － after all, in hot weather, no one wants to decipher an ambiguous logo from a muddy background, just to decide where to get their drinks.
Also, be smart about where you spend your money. Think about the festival goers, and what will be practical for them. A sweatband or wristband with your logo are much less likely to end up trampled on the ground than a koozie or flyer, as fans wearing as little as possible will not have room in their pockets for anything bulky or inconvenient (if they even have pockets).
Smart marketing means having a thorough understanding of the festival theme, as well as the demographics, attendance, and how the event is being promoted. All of this will help point you in the right direction toward maximize your reach. In our experience, simple games like a wheel spin in exchange for a newsletter signup can draw people in to learn about your brand, and provide a valuable way to reach out to them in the future. When you throw in prizes with your logo, such as T-shirts, tote bags, and functional keychains (like bottle openers or stress balls), your impressions on festival goers can be fun and impactful. You can also build rapport and get to know people, rather than making simple exchanges. This will help your brand stand out to them for many months to come!
One of the many services we offer, in addition to our highly prepared brand ambassadors, is marketing consultation. If you are getting ready to debut your first big event, we can help you make the most out of your marketing budget and make as many important impressions as possible!
Stock Up Appropriately
With our team of amazing Brand Ambassadors selling your product, you’ll need to ensure that you have sufficient stock on hand. We have a long history of demolishing sales goals and emptying store shelves! And if you want to maximize your exposure to a new customer base, just bring as much to sell as possible, and let us handle the rest! We teach our brand ambassadors the story behind your product, so they can be as passionate about your brand as you are. This passion is what drives sales and makes your investment in marketing through DSM money well spent.
Are you ready to find out what Dragon Spirits Brand Ambassadors can do for you? Complete this form, and we’ll reach out to you shortly!