And, as with most occasions, nothing spells fun more than a refreshing serving of beer, wine, or liquor, especially after working up a sweat in a fun-themed 5K.
Whether the post-race treat is a foam-topped brewski or a wonderfully smooth cocktail, our knowledgeable Brand Ambassadors offering your product to thirsty customers is a sure way to introduce your brand, and to stay fresh in their memories for years to come!
Go Where the Customers Are
When it’s gorgeous outside, that’s exactly where your potential customers want to be. No one wants to be stuck inside, walking around under fluorescent lights, while there’s beautiful sun and warm weather to enjoy.
That’s why you need to be where the customers are. This is the perfect time of year to organize a fun run, and what’s not to love when there’s a boozy treat at the end! Events like these can make even the laziest of couch potatoes want to get outside, and call up all their friends to come with them.
Fun runs draw huge groups of people, from local fraternity brothers, to tutu-wearing girlfriends. And when they end the event with your brand, they’re more likely to remember you in the future, when they’re looking for something delicious to serve at parties, or to order at the club during girls’ night out.
Leave a Lasting Impression
Finishing a 5K is no easy feat for most folks. Whether they’re running the entire time, or pacing themselves with a brisk power walk, getting to that finish line is a great accomplishment that involves stamina and determination, and inspires feelings of bliss and triumph. Trust us: You want to be the brand they connect with those feelings.
Going the distance stirs up endorphins, the feel-good hormone, in participants. When the reward for their hard work is your delicious brew, they’ll not only enjoy it even more than they normally would (because they’ll be thirsty), but they’ll associate it with this amazing day.
In the future, whenever they want to relive that incredible sense of confidence and accomplishment, all they have to do is order your brand at the bar or pick it up at the store. And those wonderful feelings they feel toward your brand will embolden them to tell others about that amazing race they had, and their delicious reward.
Finish those Miles with a Drink and a Smile
One important aspect to factor into your 5K event is who’s going to be serving it up to your participants. Dragon Spirits Marketing Brand Ambassadors are perfect for such events. Not only are they experienced and certified, they each take the time to become experts on your products before events!
This means, when participants want to know more about your brand, they’ll be speaking with someone who is well-versed in the history and craftsmanship behind your brand. Their expertise will help to further solidify the lasting, positive impression you’ll make on the athletes as they celebrate the end of their run.
In addition to our expert Brand Ambassadors, we also offer consultation on marketing and design. Dragon Spirits Marketing has the complete package for anyone who wants to increase sales and establish customers for life! Visit our website today to learn more!