Gin has been behind some of the most eventful uproars in the history of the Western World. What began in history as “Dutch Courage,” soon gained power and nearly became the destruction of polite society during the Gin Craze in England, causing what many considered madness and degeneration of the working class. And it wasn’t long before this spirit, known as “Mother’s Ruin,” also nearly became the ruin of America, prompting temperance groups and politicians to unite and push the 18th Amendment through, thus beginning the Prohibition Era.
But no matter how much the governments tried to quench its fire, the irrepressible spirit of Gin has always pushed back. When the King raised taxes to make it unaffordable to the poor, rioting erupted in the streets of England. When America made it illegal to sell and transport, speakeasies were established behind closed doors, inspiring the creation of bathtub gin, martinis, and a whole mess of violent organized crime.
Time and time again, Gin has proven itself as one of the most resilient and rebellious spirits in history. The very nature of this liquor is what inspired the branding behind Devil’s Bathtub Gin.
No Soap Scum Required
When one hears the words, “Bathtub Gin,” the picture that usually comes to mind is stirring up a brew in an old, rusty clawfoot tub that’s seen better days. While it may have been the inspiration of many cartoons, this conception is actually wrong.
Devil’s Bathtub Gin draws its name from the Prohibition Era, when illegal production involved large jugs ‒ too large to fit in a typical sink ‒ that needed to be filled under the bathtub faucet. But the making of this libation was hardly a clean process.
Gin creation was a dirty deed, done dirt cheap, surrounded by the dirt of private basements. Acquisition of the base liquor for Gin involved interactions with dirty characters who made dirty deals, right under the nose of a dirty law enforcement agency.
Now that it’s produced legally, there’s no need for Gin to hide in the shadows. You can rest assured that Devil’s Bathtub Gin is created by folks who know how to make a clean product of amazing quality and impeccable taste.
Dangerously Good Gin
The main reason Bathtub Gin has a bad reputation is because, especially during Prohibition times, it was very easy for home brewers to accidentally create a lethal brew. One carbon atom meant the difference between life and death for all who drank it.
Ethanol, which has two carbon atoms and is the basic chemical formula for all alcohol, was sometimes substituted with methanol, which has a single carbon atom and is used to create formaldehyde, fuel, and solvents. In other words, you would never want to confuse the two.
During Prohibition, methanol was swapped out for ethanol, both by the authorities in an effort to squelch illegal trade, and by unsavory dealers trying to maximize profits. This resulted in many deaths, and significant damage to the reputation of the homemade brew. Fast forward to today. Prohibition ended in most U.S. counties, and alcohol producers are much more educated in safety and quality control.
Unlike its namesake, the Devil’s Bathtub Gin is hand-crafted in small batches by artisans who are well-versed in the chemical makeup of their products. And with an intoxicating mixture of juniper, cinnamon, and clove expertly woven into the base liquor of top-shelf Vodka, you’ll fall in love with the exquisite quality and flavors in this sophisticated, yet undeniably subversive, spirit.
You Can’t Keep a Good Gin Down
The Gin of today is basically Vodka with a seriously rebellious attitude. Vodka may be the base ingredient in the making of Gin, but somewhere in the mix, when all the fresh herbs and botanicals are added, Gin becomes something a little more wild. The result: wonderfully complex notes that make even more wonderful cocktails.
If you long to get closer to the fire of rebellion, you’ll find all the courage you need right inside this bottle. Rise up, and partake in the spirit that those who went before you have fought and died for, and savor your Gin with pride.
And when you’re a Brand Ambassador with Dragon Spirits Marketing, you can know, beyond a shadow of a doubt, what you are representing when you sell Devil’s Bathtub Gin: A strong heritage of resilience and irrepressible dignity, and the refusal to back down in the face of adversity.
Learn more about Dragon Spirits Marketing, and the values and clients that we represent.