The holidays represent a period of the year when consumers get into the holiday mood and spend time with their families. But because Thanksgiving and Christmas are big national holidays, stores around the country slash prices and promote new products to welcome the new year.
As a result, consumers have a bigger purchasing power and aren’t as selective with their spending dollars. Customers tend to spend more and spend freely. This presents an opportunity worth taking advantage in order to maximize publicity and awareness.
2. Consumers Are Looking For Unique Gifts
Because consumers often travel across the country to spend the holidays with their families, they are usually looking for unique gifts to give to their loved ones.
Do you remember the last time you received an ugly sweater for Christmas, or you were given a pair of reindeer socks and a candy cane to go along with it? Yeah, I sure do!
Giving your father a nice new spirit he’s never tried speaks more emotions and takes more thought than a standard $50 Visa gift card that took 2 minutes to purchase.
3. Company Office Holiday Parties
Some companies host potlucks during the holiday season to encourage creativity and camaraderie. Oftentimes there is that “one guy” that doesn’t know how to cook, and would much rather bring a unique bottle of wine to the party.
This brings another chance for your new wine to reach the taste buds of unaware consumers. It would be wise to promote your product through a promotion agency as your products are prominently displayed and samples are given out in certain parts of a liquor store.
4. The Retail Sales Cycle Is Already Established
There is always going to be a big sale around Easter, Memorial Day, Mother’s Day, Father’s Day, July 4th, Back To School, Black Friday, Christmas, etc. Consumers know and expect these sales.
Consumers also expect to see new product promotions throughout the year. However, the winter holiday season is often considered the grand finale in the yearly retail sales cycle.
As a new distillery owner, you can coordinate consumer spending habits with your product promotions. You can offer a free small gift or a downloadable cocktail recipe list with every purchase of your product. You can offer free samples through the use of liquor brand ambassadors and promotion agencies.
The winter holidays are the best time to promote a new product. Any other time of the year, consumers are busy trying to create the perfect date for Valentine’s Day, taking summer vacations with the kids, getting kids ready to go back to school, and prepping for Halloween festivities.
It’s not until November and December when working professionals truly take time aside to focus on themselves and shop for gifts for others.
Only you know you have a great bottle of liquor to add to anyone’s home bar. Debut your new product during the winter holiday season and see how your customers like it!
For more information about getting your new alcoholic beverage in front of the right customers during the holiday season, check out what the Dragons recommend at Dragon Spirits Marketing!